This is particularly important debate. It is a critical industry for our entire country. To start with, I want to praise the work of Tourism Ireland and Fáilte Ireland in terms of what they do to promote tourism in this country, build infrastructure and, indeed, build relationships. Specifically, to the Minister of State's own brief, given that people are increasingly going to be using AI platforms to plan their holidays, we need to look at a strategy around how we can ensure Ireland is well-positioned to be able t…